If you’re using LinkedIn to connect, build, or sell—there’s one score you should watch. It’s called the social selling index. It may sound technical, but it’s simple. It shows how well you’re using LinkedIn to grow your brand and build relationships. You don’t need to be in sales to care. This score affects how visible you are online. And how likely others are to trust your voice. Let’s break it down.
What is the Social Selling Index?
The social selling index, or SSI, is a score from 0 to 100. LinkedIn uses it to track how you show up and engage. The higher your score, the stronger your presence. It means LinkedIn sees you as active, valuable, and relevant. That helps more people find you. And more people engage with your posts.
Why it Matters?
It’s not just a number. It’s a signal. A high social selling index shows you’re doing things right: You’re building your brand. You’re connecting with the right people. You’re sharing content that matters. And you’re engaging with intention. LinkedIn rewards that with more reach.
How the Score Works?
Your score is made up of four parts. Each counts for 25 points.
- Your brand – A strong profile, headline, and thoughtful content.
- Your network – Are you connecting with the right audience?
- Your engagement – Do you share insights or join discussions?
- Your relationships – Are you building two-way connections?
If you improve in each area, your social selling index will rise.
Where To Find Your Score?
It’s easy to check.
Go to: linkedin.com/sales/ssi
There, you’ll see:
Your total score
- How you rank in your network
- How you compare in your industry
Check in every few weeks. Watch how small changes impact your number.
How To Increase Your Social Selling Index?
You don’t need to post daily or message everyone.
These five steps can help you grow your score fast—without sounding like a robot.
1. Fix Your Profile
Use a real photo. Write a simple, clear headline. Add your experience and a short “About” section.
2. Post with Purpose
Share tips, thoughts, or stories. Add your take on industry news. Make it useful.
3. Comment With Care
Reply to posts with real insight. Ask questions. Don’t just say “great post.” Conversations help your social selling index more than likes.
4. Connect With Thought
Avoid mass invites. Find people who align with your work or goals. Send a note when you connect.
5. Use LinkedIn Tools
Search with filters. Save leads. Join groups. LinkedIn wants you to use the platform deeply. That’s how you raise your score.
What’s a Good Score?
Over 70 is strong. Over 80? Excellent. But don’t obsess over it. Instead, ask some questions like:
- Are the right people seeing your posts?
- Do you get profile views?
- Are you making new connections weekly?
Those are the real wins.
Your social selling index is just the signal.
Common Myths About SSI
Let’s clear some things up.
- Myth 1: Only sales reps need it.
Truth: Everyone on LinkedIn can benefit.
- Myth 2: You have to post daily.
Truth: Weekly activity is enough—if it’s quality.
- Myth 3: It’s about showing off.
It’s about showing up.
Helping others. Sharing value. Building trust.
Use It To Grow—Not Just Sell
The social selling index isn’t just about selling. It’s about connecting. If you’re a freelancer, coach, or founder—it helps people discover you. If you’re job-hunting—it helps recruiters notice you. And if you’re building thought leadership—it helps you stand out.
Pair SSI With Smart Content
Already write blogs? Record podcasts? Share tips in other places? Repurpose that on LinkedIn. Break up long posts. Turn quotes into images. Share clips. This grows your voice—and your social selling index.
How Fast Can It Improve?
You may see a jump in a few weeks. For others, it takes longer.
The key? Stay active. Stay intentional. Be human.
Tools That Help
Here are four tools to make it easier:
- LinkedIn Analytics: See what works
- Shield App: Deeper post insights
- Canva: Easy visuals for posts
- ChatGPT: Draft ideas or outlines
They don’t raise your social selling index directly—but they help you show up better.
Final Word
The social selling index isn’t just for sales pros. It’s for anyone using LinkedIn to build something meaningful. Keep it simple. Be present. Be helpful And be real. Do that consistently, and your score—and your network—will grow.
FAQs
Ans: Yes. It is also eligible for ssu navigator, linkedin ssi, and you can also see linkedin ssi score from it.
Ans: Yes. You can check ssi linkedin on the social selling index calculator.
Is SSI good?
Ans: Yes. It is good.
