While considering a local seo for dentists and digital marketing services, it is important to evaluate their local presence, reputation management, and advertising metrics. Here’s a 3-point checklist to aid in recognizing promising candidates and service possible gaps.
1. Verified Local Presence
Is the clinic’s location accurately reflected in their online platforms?
🔍 Key Questions:
Does the clinic’s address appear on their Google Business Profile alongside their phone number and website?
Are they servicing particular locations (Hawthorne, CA or Fresno, CA)?
Is there easy access to a phone number or contact form on the website?
Why It Matters:
Local SEO is arguably one of the best ways to attract patients in the vicinity. An optimized verified local presence allows the clinic to compete for local search results, maps, and directory listings which translates to greater walk-ins and appointments.
2. Online Visibility & Reputation
How is the clinic’s presence on the internet and what is the perception of their customers?
Key Questions:
Do they have more than 20 positive reviews on Google? Is receiving feedback from their customers an ongoing activity?
Is Yelp, Healthgrades, Zocdoc, Vitals or Birdeye part of their high authority profile listing?
Can someone search “dentist near me” or “cosmetic dentist [city]” and see them?
Why It Matters:
A lack of visibility can discourage them from utilizing SEO and citation building. Conversely, clinics that are highly visible but poorly rated review are struggling to manage their reputation—and that is where your services can help.
3. Marketing Gaps or Needs
Does their current digital plan lack effectiveness and focus?
Key Questions:
Is the site out of date and slow? Is it mobile responsive?
Are conversion-based landing pages being used for marketed services?
Is there a strong CTA like “Book Now” or “Call Us” and online appointment booking, or is there an appointment scheduler?
Why It Matters:
These are direct indicators that the clinic requires assistance with SEO, local seo for dentists, website design, PPC advertising, or AI automation tools. These gaps directly align with your offerings in digital marketing.
Pro Tip:
When contacting potential leads, extend a complimentary local SEO audit. Demonstrating immediate value enhances trust and significantly boosts the odds of receiving a favorable response.
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